Blaxill and Eckhardt's “Invisible Edge” is a must read for every 21st century business executive, every member of Congress and their staffs, every judge that hears patent cases, and every citizen interested in the U.S. economy making a sustainable recovery from our current financial crisis and continuing to be the world's most innovative and successful economy. This book lays out the case for why every business organization, no matter how large or small, needs to have an intellectual property strategy that is consistent with its overall business strategy. As stated in the book, “a business plan without an Intellectual Property (IP) strategy is simply philanthropy”.
The authors set out in clear and concise terms all the reasons and approaches that a 21st century business enterprise must take with respect to creating a sustainable advantage for long run survival and success. While patents were indispensable in the industrial era, in a post-industrial, global, knowledge-based economy, patents and other IP protection are the key building blocks upon which any organization must build a strong and lasting foundation. As a founder of Aurigin Systems, Inc., creator of an early software platform for managing patents in their competitive landscapes and as a founder of IP Checkups Inc., providing competitive patent landscape and patent monitoring and alerting services, the strategies presented in this book are critical steps to building a successful company in today's world. Without strong IP protection, once a product or service is put on the market, competitors have been given a free meal ticket to feed off of your hard earned developments and inventions, all at no cost. By building a strong patent portfolio as the underpinings of a business, even if the business itself fails in the marketplace, the IP portfolio will still provide the owners a measure of realizeable value.
The “Invisible Edge” makes an excellent case as to why the current efforts to “reform” the U.S. Patent System are misguided and not beneficial to the majority of companies operating in the U.S. Those involved in Patent Reform legislation should read this book to understand why Article 1, Sec. 8 of the U.S. Constitution is so fundamental to the continuing success of the U.S. economy. Further weakening of the U.S. patent system will undermine, not only innovation, but the all important investments necessary to bring innovations to the marketplace.
2.
Delorse Churley | February 13th, 2012 at 11:37 am
The book is by no means an easy read. The information, insights, and advice provided by author will be invaluable to decision-makers who are planning to take their strategy to the next level using intellectual property.
2 Comments
1. Houston Injury Attorney | February 13th, 2012 at 11:26 am
Blaxill and Eckhardt's “Invisible Edge” is a must read for every 21st century business executive, every member of Congress and their staffs, every judge that hears patent cases, and every citizen interested in the U.S. economy making a sustainable recovery from our current financial crisis and continuing to be the world's most innovative and successful economy. This book lays out the case for why every business organization, no matter how large or small, needs to have an intellectual property strategy that is consistent with its overall business strategy. As stated in the book, “a business plan without an Intellectual Property (IP) strategy is simply philanthropy”.
The authors set out in clear and concise terms all the reasons and approaches that a 21st century business enterprise must take with respect to creating a sustainable advantage for long run survival and success. While patents were indispensable in the industrial era, in a post-industrial, global, knowledge-based economy, patents and other IP protection are the key building blocks upon which any organization must build a strong and lasting foundation. As a founder of Aurigin Systems, Inc., creator of an early software platform for managing patents in their competitive landscapes and as a founder of IP Checkups Inc., providing competitive patent landscape and patent monitoring and alerting services, the strategies presented in this book are critical steps to building a successful company in today's world. Without strong IP protection, once a product or service is put on the market, competitors have been given a free meal ticket to feed off of your hard earned developments and inventions, all at no cost. By building a strong patent portfolio as the underpinings of a business, even if the business itself fails in the marketplace, the IP portfolio will still provide the owners a measure of realizeable value.
The “Invisible Edge” makes an excellent case as to why the current efforts to “reform” the U.S. Patent System are misguided and not beneficial to the majority of companies operating in the U.S. Those involved in Patent Reform legislation should read this book to understand why Article 1, Sec. 8 of the U.S. Constitution is so fundamental to the continuing success of the U.S. economy. Further weakening of the U.S. patent system will undermine, not only innovation, but the all important investments necessary to bring innovations to the marketplace.
2. Delorse Churley | February 13th, 2012 at 11:37 am
The book is by no means an easy read. The information, insights, and advice provided by author will be invaluable to decision-makers who are planning to take their strategy to the next level using intellectual property.